Sunday, November 22, 2009
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The Importance Of Knowing How To Write Killer Copy

These tips are useful for anyone that writes, use them in your novels to help make them easier to read and use them in your cover letter to the publisher. Good luck!

Author: Dawn Fields

Your articles, reports and books need to pass the checklist below to sell:

If you look up the word "copy" in the dictionary, it will give you the definition "the words to be printed or spoken in an advertisement".

Spoken

If you have a business, especially an online business, the words in your sales letters, ads, brochures, and on your website are your copy. You are speaking to your prospects through your written words and you must be able to express your intentions clearly and concisely. If you can't do that, you won't be able to sell a darn thing.

Not only does your copy have to be easily understood, but it also has to be interesting. No one is going to even THINK about buying your product or service if they don't stick around long enough to see what it is you're selling. You need to draw your prospects attention immediately and then hold them all the way to the end of your pitch.

For example, when I'm going through my mountains of mail each day (I don't know about you, but I get way too much garbage in my mailbox!), I don't sit down and read each item of junk mail from beginning to end, I skim it. If it looks interesting (most of it doesn't), I'll take the time to read it. If not, I trash it.

The last thing you want is for someone to trash your sales letter or click off your website before they even know what you were selling just because they found you too boring!

So how do you keep your prospects interested? Start with a killer headline. Your headline can make or break your advertising. Your headline will either draw in your prospects or drive them away. You MUST know which words are the best to use and which ones to avoid. It's that simple.

Most importantly, you need to forget everything you learned in all of those English classes you took. Writing copy isn't about grammar and punctuation. It's not about making sure you don't start your sentences with "and" or "but" or whether or not you left any prepositions hanging. Like I said before, when you are writing copy you are communicating with your prospects. You need to write as if you were standing there talking to your prospect one on one. You want people to respond to you, not fall asleep from boredom.

So when you sit down to write your next sales letter, create an eye-catching headline to draw your prospects in and keep them interested with a conversational style writing pattern. Oh, and leave that grammar book at home.

Dawn Fields is co-owner of Fields of Enterprise, an on and offline business that provides business owners with the tools they need to make their business a continued success. If you would like more in-depth information on how to write Killer Copy, check out the following website: http://www.fieldsofenterprise2.com